China Highlights is about "discovery your way". We believe a great holiday is more than being there and seeing the sights — a great holiday lets you get to know the place you visit and the people you talk to, and positively affects the rest of your life. Our philosophy is simple:

— To make known the best of this land we love, in line with your choices and style.

Unlike many travel agencies who just sell trips, we create unique experiences, design them to your needs and budget, using our expert knowledge.

Being in the industry for nearly 60 years, based in China, we know tourism in China better than anyone else. We know the secret paths to stunning scenery, the hidden history, and the hidden problems — like booking elusive tickets and real deals, and avoiding bad toilets.

We know the key to making a perfect plan happen as well. We hire the best guides at each place.

Furthermore, we believe constant feedback and training is the secret of customer service in China. We apply this policy to our tour guides, tour designers, and drivers, to set and maintain very high standards every year.

Over 10,000 satisfied customers and 1,000 great reviews on each year can’t be wrong!


  • 1One of the first travel websites in China, China Highlights was established by Victor Shu in September 1998.

  • 2China Highlights has websites in 7 languages: English, German, Spanish, French, Japanese, Russian, and Italian. We also launched Asia Highlights website, extending our market to SE Asia.

  • 3Over 50 cities in China and SE Asia have China Highlights offices or contracted partners.

  • 4Over 100 staff serve at the Guilin headquarters: 14 have served over 10 years; 70% are ladies.

  • 5The largest China-based travel agent for the foreign market, China Highlights serves over 10,000 foreign customers directly each year (45,000 in 2015).

  • 6Famous customers of China Highlights include Irish Ambassador Declan Kelleher, Lakers starting center Andrew Bynum, and Barbra Streisand.

  • 7The first company in China to offer online payment (by PayPal) in 2005, China Highlights is still the biggest client in PayPal’s China travel market.

  • 8The first Chinese travel company listed on, over 1,000 customers have written positive reviews about their China experiences with China Highlights.

  • 9The first Chinese travel company to purge “commission tours”, China Highlights launched its “no forced shopping” policy in 2006 and its “absolutely no shops, factories, or detours” policy in 2013.

  • 10A comprehensive information website, has over 10,000 useful China travel articles and pages for tour planning.

service@chinahighlights.comTel: +86 773 2831999 (24h)

Inside China: 0773 2831999

Fax: +86 773 2827424 +86 773 2885308

800 numbers to connect directly from:

USA: 800-2682918

UK: 0800-0327753

Autralia: 1800-764678

Mon to Fri 9am to 6pm

Time Now in China: 14:48:56


 Building 6, Chuangyi Business Park, 70 Qilidian Road, Guilin, Guangxi, 541004, China

Chinese Address